If you just started your website, possibilities are you’re already thinking about how to get more people to visit it through natural means. Building a steady flow of organic traffic could take time and work, particularly for a new website or brand that people aren’t familiar with.
But the good news is that traffic is rising and reached about 53% of all web traffic in 2022, while paid traffic made up about 15%. Recent data shows that a webpage that ranks number 1 on the SERPs gets about 20.5% of its traffic from natural search results, while a website that ranks number 10 gets about 7.95% of its traffic from natural search results.
As you can see, the position of your website in the search results greatly impacts how much organic traffic you get. The best way to start is to hire a reputable SEO company and put money into a good SEO campaign. But there is a lot more you can do to get more people to visit your website without paying for ads. Let’s look at some good ways to do it.
How to increase your website’s natural traffic
Before we get to the tips, it’s important to note that none of them are magic tricks that will boost your organic traffic overnight. For long-term results, you would have to be gentle and put in the work. For organic traffic, you require high-quality visitors who will stay on your website for a while.
If people visit your site and leave it two seconds later, your bounce rate will increase. This will hurt your site’s standings and credibility. A digital marketing company with a lot of experience will use the following strategies to improve your site’s rank and increase organic traffic slowly.
One of the best ways to add content to your site is to start a blog. You can improve your site’s SEO by adding the keywords you want to rank for to these blogs. Remember that when we say “blogging,” we don’t make sense to put out low-quality, spammy content full of keywords just for search engines.
The real point of blogging is to make search engines and people happy. Effective blogging can bring more people to your website and help you build a group of loyal followers. Remember only to make and share content relevant to your market niche, full of information, helpful, persona-optimized, and interesting. You can also tell your audience much about your brand in this space.
Concentrate on long-tail keywords:
You shouldn’t just pick the most keyword phrases in your niche when researching. Instead, please pick keywords that are related to your service or product. Google and the other big search engines will start seeing your blog or website as a valuable resource over time.
That will help your content rank higher in search results and make it easier for your ideal customers to find you. Remember that if you have a high rank on Google, you are a leader in a certain niche or topic. This content, for example, is written just for people in your situation.
Refresh out-of-date content:
People who own websites often make a big mistake regarding SEO: they think it’s something they can do once and then forget about. The opposite is true. Even if you have been at the top of the rankings for your targeted keyword for a while, that won’t always be the case.
Your competitors are always trying to “steal” your place, or Google may move you down the rankings because your content is outdated. To keep your website at the top for a long time, you must keep the information on it up to date. You can use different tools and plugins to figure out what content you should change to get a boost.
To determine what parts of your content need to be updated, look at the top-ranking comments and see what’s missing. When content or parts of the content are out of date, a page’s ranking usually goes down. Some of these parts could be:
- Links (broken)
- The year mentioned in the title
Depending on the subject and the keyword you want to use, you may only need to update the old parts. Sometimes, you might have to rewrite the whole thing from scratch.
Cooperate with other brands:
Let’s say your brand is in a niche with several other brands that don’t compete with each other but have similar or the same customers. If so, you might require to work with those brands to reach their audiences.
Cross-promotion is popular right now, and you may have seen brands working together, especially on social media. If you want to try this, look for ways to work with brands that are dedicated to solving various problems for a large number of people who are like you. This way, you could reach a whole new group of people.
Encourage inbound links:
Google likes sites that get a lot of links from other sites that are well-known and trusted. Your site’s rank should be higher if it has more high-quality links. So it would help to ask your clients, partners, suppliers, and other bloggers to link to your site. Remember that spammy links from low-quality sites can hurt your SEO, so stay away.
Learn more about improving your website’s SEO and attracting more people. We are one of the best digital marketing firms, and our services have helped small and medium-sized businesses maximize their potential. There are SEO and digital marketing packages that are cheap. We ensure that you only pay for the services you use when buying our package.