It’s not enough to make great content, and I hope the right people find it for your YouTube videos to rank. You must ensure your account and videos are search-friendly to get results from YouTube.
This is how you can keep your videos at the top of the YouTube search engine results, or at least on the initial page. But you must know that it’s not easy to put your movies in order. So, we’ve compiled a list of 6 YouTube SEO tips to help you reach the top of the search results faster.
What Does YouTube SEO Mean, Exactly?
YouTube SEO is making your videos, channel, and channel more visible in YouTube’s search results. This could mean improving your video titles, meta captions, and descriptions, adding closed captions, and focusing on the right keywords.
YouTube has more than 2 billion active users every month, so there are many ways to get your video in front of your target audience. This can help you increase the rankings, get more people to know about your brand, and get more YouTube subscribers.
Why is YouTube SEO so important?
You could think that all you require to do is make content and post it without thinking about YouTube SEO, but if you want your YouTube channel to be a useful part of your marketing plan, you need to think about YouTube SEO. Since search engine bots can only read text, posting a video won’t help you rank higher. Put titles, tags, descriptions, subtitles, and translations on your videos to make them easier to find and rank.
6 Tips for YouTube SEO
Now that you know how YouTube SEO works and why it’s important, let’s go over some tips for getting your videos to the top of the search results, getting more subscriptions, and making more money.
Do research on YouTube using keywords?
Keyword research is the first step in everything. Relevancy is a big part of how YouTube ranks videos, so research to find the best keywords to use in your video’s title, description, meta, and script. You’ll require keywords that are both quick and long.
People who are more interested in what you’ve got to say will find you through short-tail keywords, while people who are more interested in what you have to say will find you through long-tail keywords. Use the search bar at the top of YouTube for keyword research.
YouTube has an autofill feature that will show you other keywords that real YouTube users are looking for related to what you are looking for. Let’s look at some keywords humans might use if we were hairdressers trying to come up with ideas for a movie about how to dye your hair pastel pink. This gives us a list of keywords, and a few of them might be useful.
We’ll write down pastel pink hair dying and pink hair dying at home, then look for pastel pink hair dying: We now have a few keywords that could work. We’ll write down the ones we want to use in our movie’s story, report, and title. You could use YouTube’s autosuggest and other SEO tools to find the right words for your videos.
Identify the intent of your search.
When someone searches for a certain keyword, this is called “search intent,” and it has a big effect on whether or not people will watch your video. Look at the top five results when you search YouTube for a certain word. Using our previous example of coloring hair pastel pink, let’s look at the first few pictures.
Most content seems to be about how to do things and what is right and wrong. So, if our video is about how to make your hair a pale pink color, we should be fine. If our video was about all the different brands of baby pink hair dye, we might not do as well with that keyword as we’d like.
A captivating video must be posted.
Now that we know what people are looking for and our keywords, we can make videos to keep them engaged and watching. A big part of how YouTube SEO ranks videos is how well they keep their audience. It makes perfect sense because YouTube needs people to spend more time on the site, so it rewards people who make content that wants to keep people interested for longer.
- Tell people right away what your movie is about. This is important because 20% of your viewers will leave within the first 10 seconds, mostly because they don’t know if this video will meet their needs.
- Start reading right now. You don’t have to tell a long story to start. Tell me what’s happening.
- Include open loops. Watch what takes place throughout the remainder of the video by looking ahead. This gets people’s attention and makes them want to keep watching.
Optimize the YouTube videos on the page.
So you’ve done keyword research and are sure you’re focusing on the right search intent. You made a video with a short introduction and many open loops. Your video looks great because you changed it. Before you hit the Publish button, you should do some YouTube SEO on the page to ensure that both YouTube’s algorithm and the people you want to see your video understand what it’s about.
It would help if you thought about YouTube SEO both on the page and in the video to improve the user experience and keep people interested. We’ll talk about four ways to improve the videos right in the videos themselves.
Identify Your Keywords
Since you’ll be using transcripts, make sure your goal word is in your video so that it shows up in the transcript.
Getting YouTube Cards
YouTube Cards are a great way to add interactivity to your video and let people interact with it. They can watch a video or playlist, give money to a cause or you as the creator, find a new YouTube channel, start voting in a poll, or go to a website other than YouTube. It’s also easy to use cards.
You choose the card you want and add your information to it. Then you choose where the timecode will show up. The card will show up at that point. You can add five letters to a video only if the viewer understands what you’re saying. This could be before such a place where people leave or to find out more about something you only touched on briefly.
Boost the visibility of your YouTube video.
You made a great video using a word you learned about. You’ve done SEO work on both the page and the video. Everyone can see it. You’ll need to promote your video on YouTube to ensure as many people as possible can see it.
When the time is right, post your video.
No one best moment for posting on YouTube works for everyone. We suggest you look at your real-time data to see any patterns in how things happen. If none of the times stand out, pick a couple to determine how many people watch your videos at those times.
It is important to think about all aspects of YouTube SEO when making, posting, and marketing your content on YouTube. With all these YouTube SEO strategies, you can stay ahead of the competition and get your videos to the top of the search results faster and higher.